--- title: What's Driving SBC Growth? - ECG description: "Seven years ago I sat down in a cramped office outside Boston. I was visiting Acme Packet, and the question on everyone's mind was this: How long will this" --- [![ECG](https://www.ecg.co/hubfs/lp/cloud-migration/logo-vector.svg)](https://www.ecg.co) - Who We Are Company [**About ECG** Learn about the team behind the networks and services that solve real problems.](https://www.ecg.co/about) [**Careers** Join a fun, collaborative, engineer-owned company.](https://www.ecg.co/careers) Industries We Serve [**Enterprises** Optimize multi-site voice networks while meeting compliance requirements.](https://www.ecg.co/sectors/enterprise) [**Universities** Professional services designed for the unique needs of campus networks.](https://www.ecg.co/sectors/universities) [**Government** Engineering services built for government agency voice challenges.](https://www.ecg.co/sectors/government) [**Service Providers** Deep voice expertise to maintain compliance and keep customers connected.](https://www.ecg.co/sectors/service-providers) - Technologies **Carrier & Trunking Services** SIP trunking, resilience & carrier interconnect **Compliance & Call Authentication** STIR/SHAKEN, 603+ & secure signaling **Unified Communications & Collaboration** UC capabilities & platform expertise **Platform Reliability & Security** Infrastructure, capture & network fundamentals ### Carrier & Trunking Services Design, harden, and secure the carrier side of your voice network — from SIP trunking to encrypted media and compliant recording. 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By: Mark Lindsey 2 min read Nov 18, 2011 [![](https://www.ecg.co/hs-fs/hubfs/Imported_Blog_Media/0-3-1.jpg?width=280&height=280&name=0-3-1.jpg)](https://picasaweb.google.com/102626900365586249715/200OK?authkey=Gv1sRgCLrO3N7l_ujuzgE#5676190591072074946) Seven years ago I sat down in a cramped office outside Boston. I was visiting Acme Packet, and the question on everyone's mind was this: How long will this "SBC" thing hold out? You see, in 2004, everybody I talked to about the Acme Packet thought it was a temporary fix to a technical oversight. Maybe the SIP people would modify the standard to accommodate NAT and Firewalls better. Or perhaps the firewall and NAT vendors would improve their behavior and start supporting VoIP natively. And nobody liked the cost the SBC added to the network. In the past seven years, multiple major VoIP software vendors have pleaded with me not to bring up SBC's with my network design clients. "Isn't there a way to design these networks without so much cost?" But that hasn't happened. I've probably dealt with 100 carrier networks since then, and every one of them was either using an SBC, or making elaborate contrivances to avoid doing so. But now the question is different. We have at least three significant SBC vendors to think about -- Acme Packet, Metaswitch, and Sonus -- plus Cisco too. And the questions aren't "when will this go away?" so much as "how big will this market become?" So, what is driving this growth? What has convinced Metaswitch to enter the market at this stage in the game, after such a clear leader has emerged? PRIs. Specifically: they're turning them off. And SIP trunking is vacuuming up the calls that used to flow through them. How many PBX ports were in use in 2001? That's probably a reasonable estimate for the upper limit of the SIP trunking market over the short term. Nosiness. Or, more precisely, "Busy Lamp Field," "Line State Monitoring," "Shared Call Appearance," and other popular Hosted VoIP features. These features require many more SIP packets than basic call control, and they consume lots of SBC CPU time as they traverse the network. Carriers are buying SBCs in many cases simply to provide capacity for new features. SS7 Peering that isn't there any more. Yes, there are ISUP trunks and SS7 linksets out there, but they're becoming the domain of specialized carriers, not every telephone company. Many carriers who have SS7-capable equipment aren't even using it at all; instead, they do SIP peering with other carriers. And the SBC often handles these calls twice: once on the access leg, and again on the carrier leg. So the SBC vendors may be paid twice for each "call." I frankly wish the SBC wasn't a fact of life. But due to several interesting technical, historical, and human reasons, it's here to stay. I've listed a few, and I'd be glad to discuss others with any reader who is interested. ![](https://www.ecg.co/hs-fs/hubfs/Imported_Blog_Media/missing-image-Mar-25-2024-07-07-22-4234-AM.png?width=1&height=1&name=missing-image-Mar-25-2024-07-07-22-4234-AM.png) ## Similar posts [![ECG supports National Emergency Number Association (NENA) Fighting Network Attacks](https://www.ecg.co/hubfs/Blogs/Featured%20Images%20for%20Blogs/Contact%20Center/feat-contactcenter7.png)](https://www.ecg.co/blog/ecg-supports-national-emergency-number-association-nena-fighting-network-attacks) ### [ECG supports National Emergency Number Association (NENA) Fighting Network Attacks](https://www.ecg.co/blog/ecg-supports-national-emergency-number-association-nena-fighting-network-attacks) [![Holiday Training Special 2018!](https://www.ecg.co/hubfs/ecg-site/blog-listing-placeholder.jpg)](https://www.ecg.co/blog/133-holiday-training-special-2018) ### [Holiday Training Special 2018!](https://www.ecg.co/blog/133-holiday-training-special-2018) [![Is VoIP there yet?](https://www.ecg.co/hubfs/ecg-site/blog-listing-placeholder.jpg)](https://www.ecg.co/blog/21-is-voip-there-yet) ### [Is VoIP there yet?](https://www.ecg.co/blog/21-is-voip-there-yet) ## Need Help With Your Network or AI Project? 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